Gmail Rejecting Emails? Check Your Domain
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Google's Bulk Sender Requirements (Feb 2024)
If you send 5,000+ emails/day to Gmail, you must meet these requirements:
SPF Authentication
Valid SPF record for sending domain
DKIM Signing
Emails signed with DKIM
DMARC Policy
At minimum p=none with reporting
One-Click Unsubscribe
List-Unsubscribe header required
Spam Rate < 0.3%
Monitor via Google Postmaster Tools
Valid PTR Records
Reverse DNS for sending IPs
Why Gmail Rejects Emails
550 5.7.26 - DMARC Authentication Failed
This error means neither SPF nor DKIM passed with alignment. The domain in your From header must match the domain that passed SPF (Return-Path) or DKIM (d= tag). Check your DMARC alignment.
550 5.7.1 - SPF/DKIM Failure
Your sending IP is not authorized in SPF, or DKIM signature is invalid. Verify your SPF includes all sending services and DKIM keys are correctly published. Check SPF | Check DKIM.
550 5.7.1 - IP Blacklisted
Your sending IP is on a blocklist. Google uses multiple reputation sources. Check your IP against major DNSBLs and request delisting. Check blacklist status.
421 4.7.0 - Rate Limited / Temporary Rejection
Gmail is temporarily rejecting due to sending volume or reputation issues. Slow down sending rate and check Google Postmaster Tools for reputation data.
High Spam Complaint Rate
If your spam rate exceeds 0.3% in Google Postmaster Tools, Gmail will start rejecting emails. Clean your list, improve content, and add easy unsubscribe options.
Missing One-Click Unsubscribe
Bulk senders must include List-Unsubscribe and List-Unsubscribe-Post headers for one-click unsubscribe. This is mandatory for marketing emails to Gmail.
How to Fix Gmail Email Rejections
Check the Bounce Message
Gmail's error codes tell you exactly what failed. Look for 5.7.26 (DMARC), 5.7.1 (auth), or 4.7.0 (rate limit).
Verify SPF Alignment
Your Return-Path domain must match your From domain, or be a subdomain of it. Run SPF check.
Verify DKIM Alignment
The d= domain in your DKIM signature must match your From domain. Run DKIM check.
Publish DMARC Record
Add a DMARC record at _dmarc.yourdomain.com with at least p=none. Run DMARC check.
Check Google Postmaster Tools
Register your domain at postmaster.google.com to see spam rates and reputation.
Add One-Click Unsubscribe
For marketing emails, add List-Unsubscribe headers. Most ESPs do this automatically.
Frequently Asked Questions
Why is Gmail rejecting my emails?
Gmail rejects emails due to missing SPF/DKIM/DMARC authentication, blacklisted IPs, high spam complaint rates, or failing to meet Google's bulk sender requirements introduced in February 2024.
What are Gmail's bulk sender requirements?
Senders of 5,000+ daily emails to Gmail must have SPF, DKIM, and DMARC (p=none minimum), one-click unsubscribe, spam rate under 0.3%, and valid PTR records for sending IPs.
How do I fix Gmail 550 5.7.26 errors?
Error 550 5.7.26 means DMARC authentication failed. Ensure SPF or DKIM passes AND aligns with your From domain. The domain in Return-Path or DKIM d= tag must match your From address domain.
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